Job Description

Location: Hybrid (Canada London Office) Department: Marketing Reports to: Director Content Marketing

At Paystone were driven by purpose to Solve Impactful Problems Think People First and Build a Better Future . Every story we tell and every connection we make reflects those values and strengthens the communities we serve.

About the role

Were looking for a Social Media Manager to bring that mission to life online a creative strategist who combines storytelling with data builds authentic engagement and transforms ideas into impactful this role youll lead the strategy planning and execution of content across our social channels managing social media for all three of our brands Paystone DataCandy and NiceJob ensuring every post video and story aligns with our brand voice and business goals. Youll partner to develop compelling campaigns manage our community presence and analyze performance to continuously improve results. This is a hands-on role for someone who thrives on creativity collaboration and using insights to shape how Paystone shows up in the digital world.

What Youll Be Doing

• Lead Social Strategy: Develop and execute a multi-brand social media strategy that supports business goals elevates brand presence and reflects the Paystone family of brands voice and values.
  
• Plan and Manage Content: Own the social media calendar planning organizing and scheduling content across platforms to ensure a consistent and impactful publishing rhythm.
  
• Drive Creative Storytelling: Translate campaigns and ideas into scroll-stopping content from written posts and carousels to short-form videos that educates inspires and engages.
  
• Collaborate Cross-Functionally: Partner with cross-functional teams to ensure social campaigns align with broader marketing initiatives.
  
• Community Engagement: Build and nurture online communities by responding to comments sharing relevant content and fostering authentic connections with followers.
  
• On-Camera Representation: Participate in weekly video shoots and occasional podcast recordings serving as a confident and authentic voice for our brands.
  
• Leverage AI & Tools: Use AI and social tools to streamline processes identify trends and improve efficiency in content creation and performance tracking.
  
• Measure & Optimize: Track key performance metrics analyze results and provide actionable insights to guide strategy and demonstrate impact.
  
• Stay Ahead of Trends: Monitor industry developments emerging platforms and social best practices to keep Paystones brand presence fresh relevant and competitive.

What Youll Bring

• 26 years of professional experience managing social media for a brand or agency with a proven ability to plan execute and measure strategic campaigns.
  
• Experience in B2B marketing ; SaaS industry exposure is considered a strong asset.
  
• Based in London Ontario or within a 12 hour commute and available to work in-office at least one day per week for filming and collaboration.

Core Expertise

• Demonstrated success developing and maintaining content calendars that align with brand campaigns and business objectives.
  
• Hands-on experience in community management including engagement monitoring comment response and fostering meaningful conversations.
  
• Proven ability to provide creative direction and clear briefs to agencies vendors or internal design teams.
  
• Exceptional copywriting and editing skills crafting compelling brand-aligned messaging tailored to each platform.
  
• Confident and engaging on-camera communication skills representing the brand authentically across video and podcast formats.

Technical Proficiency

• Advanced proficiency with professional social media management tools (e.g. Sprout Social Hootsuite or Buffer ) and familiarity with emerging digital tools.
  
• Analytical mindset and strong command of social media analytics and reporting drawing insights that inform future strategy.

Professional Attributes

• Strong organizational and project management skills managing multiple initiatives stakeholders and deadlines.
  
• Strategic and creative thinker who connects content ideas to business goals and marketing objectives.
  
• Collaborative communicator who thrives in cross-functional team environments and leads with authenticity and adaptability.

Nice to Have

• Experience managing influencer partnerships or paid social campaigns .
  
• Familiarity with AI tools for content ideation optimization or trend discovery.
  
• Experience contributing to or hosting podcasts or digital storytelling projects.

Interview Process

Spark Hire One-Way Video Interview Manager Interview Short Assignment (15-20 mins) Peer Interview

Perks & Benefits

• Compensation tied to market data
• We reward for contribution
• Flexible Time-off
• Were committed to career development
• Work from home

Our Mission

By joining Paystone you are joining a team that is future-focused and driven by our mission of creating Customer Driven Growth.

By helping our clients create better experiences for their customers and in turn motivating their happy customers to share their experiences with others our platform creates the momentum for our clients to gain more happy other words we win when our customers do.

Curious

Good! We want all the curiosity we can muster. Innovation stems from observation and questioning so be eager be innovative and be ready to raise the bar.

Come check us out!!

About Us

Paystone is a leading North American payment and software company redefining the way merchants engage their customers and grow their businesses. The companys seamlessly integrated suite of automated payment processing customer loyalty gift card solutions and now reputation marketing is used by brands such as Irving Oil The Source Global Pet Foods Kernels Popcorn and many of the MTY Food Groups restaurant brands. Paystones solutions are used at over 30000 locations across Canada and the United States which collectively process over 10 billion dollars a year in bankcard volume. We employ over 200 employees and serve as the technology partner of choice for hundreds of partners across North America.

**Paystone is an equal opportunity employer. Should you require any accommodations due to disability please let us know at the time you are selected for an interview.**

Required Experience:

Manager

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