Job Description

• Toronto, Ontario
• Full-Time
• $70,000 - $75,000/year

Job Description

WHO WE ARE

Owned by Janet Zuccarini, Gusto 54 Restaurant Group is a tribute to food, family, innovation, and design that respects the past while rewriting the rules. Our mission is to build the most culturally relevant and celebrated collective of restaurants and culinary experiences in the world. Each of our concepts are rooted in transporting experiences – complete with delicious food, inspiring design, and soulful hospitality. As a Deloitte Best Managed Company, Gusto 54 Restaurant Group ranks in the top percentile of best places to work in Canada. We’re looking for entrepreneurial people who believe in exceptional service, community, and bring contagious passion to all they do. Our restaurants include: Trattoria Nervosa, Gusto 101, Chubby’s Jamaican Kitchen, Gusto 54 Catering, Felix Trattoria (Los Angeles), Pai, Kiin, Gusto 501, Azhar Kitchen + Bar, Café ZUZU, and Stella, opening in early 2024.

This role will be responsible for marketing and communications management across all of the above brands, (with exception to Pai and Kiin.)

The Scope of the Role and Responsibilities are as follows:

BRAND MARKETING

• Develop & promote brand awareness through multi-channel campaigns, monitor market trends and competition, ensuring our restaurant group stays competitive, relevant, and poised for growth
• Manage and coordinate experiential marketing events and brand partnerships, and sponsorship opportunities
• Support new restaurant launches, contributing to the development and execution of marketing strategies, promotional campaigns, and communication plans to successfully introduce and establish new restaurants within the group

ONLINE MARKETING MANAGEMENT

• Contribute to and audit all online brand platform s including websites, online ordering, reservations and review sites, etc. (supporting the Digital Content Specialist)
• Oversee performance of social media accounts and execution of content
• Support SMCS to identify and collaborate with influencers, bloggers, and industry partners to promote the restaurant group's brands and products on social media
• Websites: Oversee content and design, optimization of SEO, and backend change management

PUBLIC RELATIONS (PR)

• Represent Gusto 54 and the Senior Leadership Team (SLT) as it pertains to media and public relations partnerships
• Liaise with PR agency to coordinate and execute on initiatives and campaigns as needed
• Oversee management and execution of PR events in conjunction with Gusto 54 managers and/or PR agency as needed
• Build and maintain relationships with media contacts, including journalists, reporters, editors, and bloggers in order to manage PR strategies internally for our mature brands.

ANALYTICS AND STRATEGY

• Collaborate with business leaders for each location to develop annual marketing strategies and initiatives
• Regularly present a marketing department analysis dashboard of KPIs & ROIs
• Assist in developing social media strategies to increase brand awareness, engagement, and customer loyalty to be executed by Social Media & Community Specialist
• Collaborate with operations teams to develop LSM as well as create new revenue driving initiatives for underperforming businesses
• Collaborate with the SLT on quarterly scorecards, budgets, and opportunities to support across departments
• Stay up-to-date with emerging marketing trends and initiatives, algorithms, and best practices, and apply them to optimize strategies

COMMUNICATION

• Support the SLT with assets, content, etc. for Gusto 54 initiatives such as Gusto Gives Back, brand campaigns, corporate partnerships, etc.
• Oversee content creation, publishing, and distribution of bi-weekly online newsletter to customers, as led by Digital Content Specialist
• Audit to maintain consistent brand voice and messaging across all comms
• Internal communications strategy support

DEPARTMENT MANAGEMENT

• Lead marketing department team with weekly check-ins and performance evaluations
• Act as primary point of contact for business leaders for marketing / social/ communications feedback and requests

WHO YOU ARE

We are looking for a creative, strategic, and entrepreneurial self-starter, who is results driven and wants to make an impact. The right person for this role will have proven organizational, project management, and time management skills, as well as be proficient in copywriting and editing. They will be comfortable overseeing a small team and ensuring that the department is performing at a high level. They will share our company values and perform their role through the lens of best-in-class team member and guest experiences.

Requirements:

• Bachelor’s degree in marketing, communications, or relevant experience
• Previous experience in Hospitality a strong asset
• Proven work experience as a Marketing Manager or Communications Manager
• Advanced knowledge of digital marketing, social media platforms and tools, SEO, and email marketing.
• Excellent written and verbal communication skills, with the ability to create compelling content and messages.
• Experience in managing marketing campaigns and analyzing their effectiveness.
• Proficient in using marketing analytics tools and platforms to track and measure marketing performance.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management skills, with the ability to prioritize and manage multiple tasks and deadlines.
• Up-to-date with the latest marketing trends and best practices.
• Ability to work effectively in a fast-paced, dynamic environment and adapt to changing priorities.
• Background in multimedia design an asset
• Proficiency in Microsoft Office (Word, PowerPoint, Excel)
• Experienced with Photoshop, Canva, Adobe Suite

What We Offer

As we view all of our team members as an extension of the Gusto 54 family, we are excited to offer a competitive compensation package including:

• A comprehensive health insurance and wellness benefits program, powered by League
• 24-7 access to a health concierge and discounted memberships to wellness-driven products
• Discounted dining privileges at all of our restaurants
• Consistent schedule and safe, positive work environment
• Access to regular training and development programming

Gusto 54 is an equal-opportunity employer and encourages a diverse working environment. We prohibit discrimination based on legally protected classes in accordance with applicable federal, provincial, and local laws including ethnic origin, religion/belief, disability, age, sexual orientation and gender identity/gender expression. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

Kindly note, candidates selected for further consideration will be contacted.

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