Job Description

ROLE OBJECTIVE

The Demand Generation Manager is responsible for driving pipeline growth for Smile’s Enterprise Dental Cover through multi-channel B2B acquisition, ABM, outbound messaging, and targeted campaign execution. This role is deeply hands-on, performance-driven, and central to establishing and scaling Div 5.

Collaboration is key to success in this role. You will work closely with partnerships, product, information technology, and testing teams to ensure marketing efforts align with product development and user experience enhancements. Your contributions will directly influence Smile’s position as a market leader in healthcare accessibility and affordability.

AMAZING REASONS TO WORK WITH SMILE

• 100% Remote:  Enjoy the flexibility and convenience of working from anywhere.
• Full-Time Position:  Secure a stable and consistent work schedule.
• Similar Time Zone: Work seamlessly with a team in a compatible time zone.
• Established Company:  Join a nearly 20-year-old successful & growing organisation.
• National Presence: Be part of a national Australian company.
• Meaningful Work:  Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
• Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
• Excellent Culture:  Thrive in a positive, supportive work environment with a long-serving team.
• Data-Driven Decision-Making:  Utilize data insights to drive strategic marketing efforts, personalise campaigns, and enhance customer engagement.
• High-Impact Role:  Shape the company’s brand identity, customer journey, and digital growth strategy.

KEY RESPONSIBILITIES

1. Demand Generation (Core)

• Execute LinkedIn Ads, outreach, retargeting, email flows
• Build and optimise ABM programs
• Test multi-channel acquisition tactics
• Improve conversion from Lead → MQL → SQL
• Report on pipeline performance and CAC/CPL trends

2. Outbound Prospecting

• Conduct personalised outreach to HR/People & Culture leaders
• Validate messaging, warm accounts
• Support AU-based outbound when/if hired

3. Sales Enablement

• Provide messaging guidance, ICP insights
• Collaborate on pitch decks, one-pagers, ROI assets
• Develop nurture flows for mid-funnel acceleration

4. Channel & Partner Support

• Assist with messaging for HR consultants, brokers, wellbeing advisers
• Support co-marketing activities 

5. Collaboration & Cross-Functional Alignment

• Work closely with Content, Product, and Leadership
• Align demand gen activities with Enterprise GTM
• Share insights on ICP behaviour and high-performing messages

KEY PERFORMANCE INDICATORS

• MQL volume and quality
• SQL volume and conversion rate
• Funnel velocity
• ABM engagement
• Outbound response
• CPL, CAC trends
• Pipeline-generated and revenue-influenced

REQUIREMENTS

Experience

• 3–6 years in B2B demand generation
• Hands-on execution across LinkedIn Ads, outreach, ABM, CRM
• Experience generating enterprise pipeline

Skills

• Data-driven optimisation
• Message testing & ICP understanding
• Strong communication
• CRM automation (scoring, workflows, routing)

Nice-to-have

• Channel/partner experience
• Exposure to HR/benefits/enterprise SaaS

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