Job Description
Purpose & Overall Relevance for the Organization:
Drive an effective and efficient brand activation across all communication touchpoints within Sportswear , Training and Accessories categories in the country with full alignment between the global Brand Communications and local Business Units. Develop and ensure excellent implementation of category activation for own retail and Wholesale accounts while providing respective category contents for digital activation,
Key Responsibilities:
- Provide the country relevant input to global Business Units and Brand Communications at the commercial input timing
- Co-create the annual/seasonal local brand marketing plan and calendar with Brand Activation and other Business Unit Brand Communications , based on input from global and country commercial needs
- Ensure that the local brand marketing plan and calendar gets signed off by business unit lead and brand activation senior director, and then ultimately by the local brand director at the season intro meeting
- Supervise and m anage the execution of the local category marketing plan , including presentation deck to key wholesale partners for implementation
- Lead the local content production in alignment with the global Brand Communications and obtain approval if necessary
- Lead the seasonal planning, production and implementation of bespoke key account campaigns
- Align with the Brand Activation team on the PR/Social and media strategy for a campaign execution
- Define the annual marketing expense investment plan and supervise the sales working budget plan within the responsible categories.
- Manage the rolling forecast of the marketing expense per the investment allocation plan
- Partner with Brand Partner team to plan and propose a brand partner portfolio plan for the responsible categories, ultimately signed off by Brand Director.
- Partner with the Wholesale team to create and manage seasonal Sales working budget investment plan, ultimately creating a seasonal account calendar.
- Partner with the Wholesale team at sell-in to present the annual and seasonal account marketing and investment plan for alliance and key accounts.
- Support local trade meetings by providing appropriate sell-in tool materials
- Support the Wholesale team with contents to execute wholesale space development of “credibility attack”
- Partner with merchandizing team to create a process to monitor campaign effectiveness and sell-out and provide direction for counter measure if needed
- Compile a monthly marketing review for the Brand Director and Business Unit lead.
- Recruit best in class people and provide people management guidance. Lead, develop and retain talents to foster a high-performance culture and an agility to win the market share.
KPI’s:
- Brand / Category Net Sales
- Market share of respective categories
- Compliance to marketing expense guidelines
- Share of conversation in PR/Social
- Share of search
- Key campaign sell through %
- Agency performance management (annual evaluations)
Knowledge, Skills, and Abilities :
- High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail , PR, digital and social ) with a major brand or retailer (sporting goods industry prefer r ed)
- Ability to develop and implement local marketing plans following global guidelines
- Marketing budget planning and management
- Strong presentation skill to internal and external stakeholders including senior leadership
- Advanced user of MS Office suite of products
- Experience in both, market and regional marketing organization preferred.
- Advanced abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team
- Fluent in both English / business level Japanese (native level preferred)
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- At least 10+ years’ experience in relevant Marketing fields
- Proven track record as a leader
Key Relationships:
- Country Brand director and Brand Activation teams
- Global Brand Communications
- Global/Country Business Units
- Country Senior Leadership, especially Retail and Wholesale Lead
- Country Finance and Legal
- External partners (Key Wholesale partners, Agencies, Brand Partners, etc.)
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