Job Description

Founded in 2011, Roadwarrior Inc. was launched by the DCL Technology Group, whose unrivaled reliability and innovative emission control products are used in the most demanding environments on the planet, including Mining, Construction and Energy Production.

It all began when our emission control experts recognized reliability problems with new aftertreatment devices first introduced on Class 8 heavy trucks in 2007. We applied the same technology from our core business to solve this challenge, and soon after, Roadwarrior was born with the launch of the very first aftermarket Diesel Particulate Filter (DPFs). Since then, we have launched the largest catalog of aftertreatment parts and LightningVolt lithium batteries.

Roadwarrior is constantly working to quickly bring innovation to the market that saves the heavy-duty trucking industry time and money. We are searching for a budding ecommerce expert to help grow online sales of Roadwarrior emissions parts and LightningVolt lithium batteries and develop new product categories as the company continues it's growth.

Primary Responsibilities

• Assist with the planning, creations and implementation of PPC (Pay per click) campaigns across multiple channels
• plan, implement and manage tools for review generation, cart abandonment, and retargeting strategies.
• Knowledge of Ecommerce platform: WooCommerce; Ads Mangers: Google, Bing, and Facebook and reporting tools: Google Analytics and SEMrush.
• Keyword research and management to optimize campaigns and website SEO
• Optimize biddings, keywords, placements, devices, geographic, and demographic
• Management of PPC campaigns
• Identify under-performing keywords and strategies. Ensure campaigns do not exceed weekly and monthly ad spend budget.
• optimize Quality Scores, impression share and other metrics
• Write engaging and concise copy to modify CTAs, ads copy, A/B testing and landing pages to boost conversion rates
• Monitor, evaluate, and report on campaigns weekly and monthly.
• Stay current on ecommerce industry trends and best practices
• Improve company and product presence on third party listing sites, including amazon, eBay, and online distributors.

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