Job Description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
Apptio, an IBM company, is the leading technology spend and value management software provider. Its AI-powered data insights empower leaders to make smarter financial and operational decisions. A pioneer and category leader in Technology Business Management (TBM) and FinOps,
Apptio works with thousands of customers, partners, and community members worldwide. Visit
Are you a proactive, collaborative, and commercially minded marketer looking to drive business results in key Strategic customer and prospect accounts? As an ABM Marketing Manager you can be a pivotal part of an account focused team shaping the strategy and go-to-market plans for our biggest accounts. Are you ready to unleash your creativity and deliver results?
Responsibilities
This role requires the ability to work collaboratively as part of a cross functional team, using account intelligence to build and execute effective account-based marketing programs utilizing a range of tactics.

• Develop and lead programs to drive account engagement aligned to top target accounts (customer and prospect) focusing on acceleration & growth
• Utilize a range of 1:1 ABM, 1:few or 1:many tactics dependent on account analysis, developing growth strategies alongside Sales and Partners
• Collaborate with account teams to map stakeholder journeys, key account activities and communication strategies, delivering targeted, personalized engagement strategies
• Work with the global team to launch personalized and engaging experiences including microsites for key accounts and produce scalable content, including executive briefings, blogs, videos, and infographics.
• Drive digital awareness through paid social campaigns on LinkedIn,
• Demand base activities, and personalized microsites
• Leverage data, insights, and best practices to design, implement and report on effective ABM campaigns and programs across multiple channels and platforms

Required Technical and Professional Expertise

• Experience in Demand base platform
• Confidence collaborating across marketing and sales leadership and cross functional working
• Proven experience in creating content for marketing materials for demand generation campaigns, and other promotional collateral and communications
• Understanding of key business challenges within IT and software development, top IT initiatives, industry forums, groups and buying processes
• At least seven years of professional experience, including one year of ABM marketing experience
• Experience in the software market

Preferred Technical and Professional Expertise
None #J-18808-Ljbffr

Job Tags

Worldwide,

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