Job Description

Xello is looking for a Sr. Content Marketing Manager (1 year Contract)

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Who are you?

The Sr. Content Marketing Manager is a one-year contract position within Xello’s growing Marketing team. We’re looking for an experienced Content Marketer to lead the development, management, and execution of branded content that supports Xello’s acquisition, engagement and retention efforts. A seasoned writer, you’re able to put yourself in the shoes of your target audience and create full-funnel content that attracts, educates and converts. You have experience writing for multiple channels and can expertly tailor your message to fit the medium. You’re able to craft engaging social media posts, editorial pieces, and web copy -- measuring your success based on the business results you drive. Highly collaborative, you’re excited to act as a resource and coordinate with stakeholders across the company to identify and prioritize opportunities related to content marketing and social media. You have an unsurpassed eye for detail, able to efficiently produce high-quality pieces of content that are on-brand and resonant with your target audience. You’re a strategic-doer who is able to not only craft a plan but also successfully see it through to launch. You’re excited to take on new challenges and level-up Xello’s approach to content -- helping us establish our voice in the K-12 EdTech space.             

Sound exciting to you? Read on!

What you’ll do…

• Produce high-quality articles, white papers, blogs, case studies, survey reports and web copy. 
• Apply best practices for content structure, content development, distribution, and measurement.
• Serve as an exemplary writer, consistent with Xello’s tone and mission. You write clean, concise, well-polished copy.
• Maintain Xello’s editorial calendar, using an established roster of writers to help deliver content that maps to the buyer journey, covering all funnel stages   
• Manage and maintain Xello’s blog, looking for opportunities to optimize and enhance for discoverability and on-site engagement. 
• Maintain Xello’s content library and proactively share updates across the organization when new content is available, and how best to promote it.  
• Provide oversight on the content created by fellow team members, ensuring we maintain a consistent style and tone across pieces. 
• Work with Marketing Operations to track and analyze content marketing and social media as results and insights driving channels. 
• Support the creation of direct response campaigns (i.e. prospect nurture drips, monthly client newsletter, etc.) to best utilize content to drive conversion and engagement.  
• Propose SEO content strategies and implement best practices to attract high-quality prospects. 
• Work with Acquisition and Engagement Marketers to design and implement creative marketing strategies to disseminate content. 
• Provide support for Xello’s Community Coordinator when it comes to social campaigns and content.

What we’re looking for… 

• 3-5 years of digital content and social media marketing management experience
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Post-secondary education in marketing, communications, public relations or equivalent training 
• Project management skills and an ability to manage the priorities of multiple stakeholders in a complex environment
• A results-oriented person, who prides themselves on the delivery of results in the form of engagement, leads, and sales
• Experience with SEO best practices with regards to content marketing 
• Knowledge of Salesforce, Pardot, Google Analytics, Hootsuite and Wordpress 
• A perfectionist streak when it comes to writing, editing, producing and presenting on-brand content across media 
• Experience working with and guiding freelance contributors -- ensuring they’re able to produce impactful, high-quality content that’s on-brand. 
• Ability to balance multiple projects and priorities. You’re able to work within tight deadlines without compromising on quality. 
• An expert communicator, you have strong interpersonal skills that allow you to work across levels and build strong interdepartmental relationships. 
• A highly collaborative team member, who is naturally curious and keen to help others. 

Nice to have (optional)...

• Experience with education software or product marketing

We’re Xello - Join us!

We are Xello (CASCAID in the UK), the leading developer of future readiness programs in North America and the UK and soon the world! Our mission is to help anyone, anywhere in the world to create a successful future through self-knowledge, exploration, and planning.

We believe that by bringing our best selves to our work and collaborating with one another, we can change the world. We are a very diverse group of individuals who work hard, laugh often and share in each other’s lives. We are an inclusive, equal opportunity employer.

Embracing agile practices, an innovative mindset, and keeping our users at the heart of what we do, are just a few of the keys to our success.

In addition to working with leading technologies, we are committed to continuous learning and growth through internal/external training and mentoring, which includes a PD budget for every employee.

For our Canadian based staff, we also offer:

• Flexible work arrangements including hybrid and remote
• 4 weeks of vacation
• Employer-paid health and dental benefits
• 4-month top-up for parental leave
• Group RRSP with 3% matching

For our US based staff, we also offer:

• Remote work environment
• 4 weeks of vacation
• 80% employer-paid health benefits
• 4-month top-up for parental leave

For our UK based staff, we also offer:

• flexible work arrangements that include work from home
• 28 days annual leave (inc. 3 days at Christmas) + bank holidays. With additional annual leave days added to reward long service

Like what you hear? Apply Now!

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