Job Description

Are you passionate about firefighting, innovative solutions, and building meaningful client relationships? Vallfirest is an international company specializing in the design, manufacturing, and sales of cutting-edge wildland firefighting equipment. We are seeking a dynamic and results-driven Canada focused Sales Representative to join our team in Canada.

You will work with the Director of Sales to develop and execute a sales strategy for your territory, open new business opportunities, train and support distributors, and attend events. Collaboration with Vallfirest Customer Service Representatives is a critical part of the job.

This is an exciting opportunity for a self-motivated professional who wants autonomy, travel, and the chance to contribute to the growth of Vallfirest in Canada’s emergency services sector.

Key Responsibilities

1. Sales strategy development and execution

• Develop and implement sales strategies for your assigned region, aligned with Vallfirest's objectives.
• Analyze local market trends in the fire and emergency industry and set achievable sales goals.
• Engage with clients to understand their needs and provide tailored solutions.
• Represent Vallfirest at trade shows, conferences, and other industry events in Canada.
• Monitor regional sales performance, adjust strategies, and report results to senior management.
• Achieve or exceed defined sales targets.

2. Account management and client relationships

• Build and maintain strong relationships with distributors, fire departments, municipalities, key decision makers and stakeholders.
• Travel regularly (60–70%) to meet current and potential clients.
• Provide expert advice on wildland firefighting solutions, highlighting Vallfirest’s products to enhance safety and efficiency.

3. CRM Management (Salesforce)

• Manage and update client information, sales opportunities, and activities in CRM..
• Use data to identify trends, forecast opportunities, and make data-driven decisions.
• Ensure accuracy and consistency in client records.

4. Cross-functional collaboration

• Work closely with marketing, customer service, and operations teams to deliver a seamless client experience.
• Provide insights into client needs and regional trends to support marketing campaigns and sales materials.
• Collaborate with the product team on feedback regarding performance, client requirements, and product improvements.

5. Training and sales development

• Stay up-to-date on sales best practices, specialized products, and emergency sector trends.
• Lead product presentations and live demonstrations to showcase technical advantages.

6. Reporting and analysis

• Prepare regular sales reports tracking key metrics, including market share, client satisfaction, and strategy effectiveness.
• Analyze market trends to identify growth opportunities.

7. Compliance and safety regulations

• Ensure all sales activities comply with Canadian federal, provincial, and municipal regulations for emergency products.
• Educate clients on the importance of adhering to local and national safety standards.

Key Competencies

• Exceptional written and verbal communication skills in English (French is a plus).
• Strong relationship-building and account management skills.
• Proficiency with Microsoft Office and mainstream CRM tools.
• Excellent time management and organizational skills.
• Ability to present confidently in client meetings and industry events.
• Proactive, adaptable, and eager to grow professionally.

Qualifications

• High school diploma or equivalent (required).
• College or university degree (preferred).
• Sales and/or inside sales experience.
• Experience in firefighting services or as a fire equipment supplier (highly desirable).
• Additional language skills (French, Spanish) are a plus.

Experience

• Minimum 2 years of sales experience.
• Experience in wildland firefighting is an asset but not required.

What we offer

• Competitive salary and performance-based incentives.
• Flexible and remote-friendly work environment.
• Ongoing training and development opportunities.
• Opportunity to make a tangible impact in an essential industry.
• Work with a passionate, innovative, and international team.

About Vallfirest

Vallfirest is a global leader in innovative firefighting solutions for wildland fires. Our mission is to enhance the safety and efficiency of emergency services worldwide. Join us in shaping the future of firefighting technology.

To apply: Please submit your resume and a cover letter to jobs_na@vallfirest.com , explaining your experience and why you are a great fit for this role.

Vallfirest is an equal opportunity employer . We celebrate diversity and are committed to creating an inclusive environment for all employees.

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