Role Overview
Set and execute the digital merchandising strategy to ensure an engaging and efficient online shopping experience. Manage visual merchandising, on-site product discovery, product education, and stock flow and reporting.
Responsibilities
Setting eMerchandising Strategy
· Working with our global team, develop and implement an eMerchandising strategy that aligns with the company’s overall goals and objectives on revenue and engagement.
· Continuously analyze and optimize the merchandising strategy to improve customer engagement and conversion rates.
· Collaborate with the marketing and e-commerce teams to ensure the strategy is integrated into broader online initiatives.
Visual Merchandising
· Oversee the visual presentation of products on the website to ensure a consistent and appealing shopping experience.
· Develop and execute seasonal and promotional merchandising plans.
· Ensure that product pages are visually appealing and provide a seamless user experience.
On-site Product Discovery
· Optimize on-site search and navigation to improve product discoverability.
· Implement strategies to enhance product recommendations and cross-selling opportunities.
· Analyze user behavior to identify and address gaps in product discovery.
· Review seasonal merchandising touch points and implement new features where necessary.
Product Education
· Work with marketing to develop and manage content that educates customers about products, including features, benefits, and usage.
· Collaborate with the content team to create product descriptions, guides, and videos.
· Ensure that product information is accurate, up-to-date, and engaging.
· Review product page descriptions and ensure best translation and information for local consumer.
Stock Flow and Reporting
· Creating, managing, and delivering data-driven site merchandising strategies focusing on year-on-year sales growth, conversion, and engagement across Arc' teryx.jp
· Monitor and manage stock levels to ensure product availability and minimize stockouts.
· Coordinate with the supply chain and inventory management teand inams to optimize stock flow.
· Develop and maintain reporting systems to track inventory, sales, and merchandising performance.
· Provide insights and recommendations based on data analysis to improve stock management.
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