Job Description

Full-Time | Remote (Canada)

We’re looking for a data-driven, creative, and highly organized Lifecycle Marketing Manager to own our retention engine across email, SMS, loyalty, and referral programs. This role is perfect for a marketer who loves combining strategic thinking with hands-on execution — someone who can dive into segmentation, build high-performing flows, and craft delightful moments that keep customers coming back.

You’ll work cross-functionally with creative, product, CX, and leadership to develop lifecycle strategies that grow LTV, deepen customer relationships, and strengthen overall brand affinity.

• Own the full email briefing process: develop campaign briefs, plan messaging calendars, and collaborate closely with creative to ensure flawless execution.
• Build, launch, and analyze high-performing email and SMS campaigns and automated flows.
• Grow our subscriber base with smart list-building tactics, while maintaining excellent deliverability and segmentation hygiene.
• Continuously optimize lifecycle flows to reduce churn, increase repeat purchase rate, and maximize LTV.

• Lead the strategy and day-to-day operations of our loyalty program, including ongoing optimizations and quarterly/seasonal campaigns.
• Manage and expand our refer-a-friend program, ensuring a seamless customer experience and measurable program growth.
• Own surprise & delight initiatives that strengthen retention, improve customer satisfaction, and increase brand loyalty.

• Monitor core retention KPIs — churn, repeat purchase rate, cohort performance, and LTV — and proactively identify opportunities for improvement.
• Use data to inform segmentation, personalization, and campaign strategy.
• Present insights and recommendations to the broader team, highlighting what’s working and where we can improve.

• Partner closely with brand, copy, and creative teams to bring campaigns to life.
• Work with product and CX teams to identify key lifecycle moments and friction points.
• Manage timelines, assets, and approvals to ensure campaigns launch on schedule.
• Bring forward new ideas, trends, and tactics that elevate the lifecycle experience.

• 3–5 years of experience in retention, lifecycle, or CRM marketing — ideally in DTC or ecommerce.
• Strong working knowledge of Klaviyo (or similar ESP) and SMS platforms (Attentive, Postscript, etc.).
• Hands-on experience managing loyalty programs , referral programs , and multi-touch retention campaigns.
• A proven track record of campaigns that positively impacted retention KPIs: reduced churn , increased repeat purchase , LTV uplift , improved engagement metrics, etc.
• Skilled in list management, segmentation, deliverability , and lifecycle best practices.
• Excellent project management skills — you can juggle multiple campaigns, deadlines, and cross-functional partners without dropping a detail.
• A highly data-driven mindset , comfortable pulling performance reports and translating insights into action. Knowledge of SQL or data visualization is a bonus.
• A creative thinker who brings fresh ideas for customer surprise & delight moments.
• A clear, concise communicator who can brief designers, copywriters, and stakeholders effectively.

• A mission-driven brand that customers genuinely love
• Collaborative team with room for creativity and ownership
• Opportunity to shape the lifecycle strategy at a fast-growing DTC brand

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