Job Description

Position: Business Development Manager (BDM)

Location: Toronto, ON (Hybrid)

About Us:

We are a growing digital marketing agency, passionate about helping brands accelerate their growth and connect with their audience. For years, we've built a reputation for excellence in the pharma, health and wellness space. Now, we're on a mission to expand our reach, and we've set an ambitious, "impossible goal": to triple our current revenue run rate in the next two years. To get there, we need a strategic hunter who is excited to build our pipeline and help us transform our business.

This is not a traditional sales role. This is a chance to be a foundational part of our future, with a direct line of sight to the impact you create.

The Opportunity:

We are looking for a highly motivated and results-oriented Business Development Manager to join our team. You will be at the forefront of our growth strategy, responsible for identifying and engaging new business opportunities. Your mission will be to handle the initial sales intake and qualification calls to build a robust pipeline of high-quality leads, focusing on new verticals such as supplements, women's health, healthy food & beverage, and clean beauty. You will strategically assess if a prospect is qualified and a strong fit, develop proposals in collaboration with the other team members before bringing in our leadership team to help close the sale.

You will play a critical role in our "impossible goal," directly contributing to the new client acquisition needed to propel our business forward. Are you ready to make a difference and help us achieve our ambitious goals?

What You'll Do:

• Develop and Own the Sales Pipeline: You will be responsible for creating and executing the outbound sales strategy. This includes everything from prospecting and identifying new opportunities to qualifying leads for the leadership team.
• Identify and Engage: Research and target key decision-makers at prospective client companies that fit our ideal customer profile.
• Book Strategic Meetings: Secure initial discovery calls, acting as the first point of contact and setting the stage for a successful sales process. We have one additional sales person who has worked with us for several years, who can also support discovery calls and consultations, alongside you.
• Collaborate to Win: Work closely with our in-house paid media team and content creators to leverage targeted ad campaigns and valuable content to support your outreach and warm up leads (e.g., through the sharing of target lists and by building on messaging they will have seen through our ads).
• Track and Report: Maintain clear and complete records of all activities and lead progression in our CRM, providing regular updates on pipeline health.
• Partner on the Close : You won't just hand off leads; you will remain involved and participate in proposal meetings and closing conversations with leadership.

What You'll Bring:

• Experience: 5-8 years of experience in a B2B sales or business development role, preferably in the marketing, advertising, or professional services industry.
• Proven Track Record: Demonstrated success in meeting and exceeding lead generation, prospecting, meeting booking and closed sales targets.
• Communication Skills: Exceptional verbal and written communication skills with the ability to articulate value and build rapport quickly.
• An Entrepreneurial Spirit: You think like a business owner. You're a natural self-starter who isn't just excited by the challenge of building from the ground up, you're obsessed with finding creative ways to win.
• Strategic Mindset: The ability to understand complex business needs and identify how our services can provide a solution.
• Tool Savvy: Experience with CRM software (e.g., Salesforce, HubSpot) and sales engagement platforms (e.g., Apollo.io, Outreach).

Why Join Us?

• Health and Wellness: You are passionate about health and wellness and want to help bring better health outcomes to more people. We’re an agency that helps our clients educate their potential customers about their health and wellness products, bringing healthier options and solutions to a larger audience.
• Unprecedented Impact: This isn't just a job; it's a chance to be a key driver of our company's future and help us achieve our biggest goal to date.
• High-Growth Environment: We're moving fast, and you will have the opportunity to learn, grow, and take on new responsibilities as we scale.
• Collaborative Team: Work with a talented and dedicated team that is passionate about quality and success.

Compensation

• $95,000 - $130,000 depending on experience and track record + commission representing 20-40%+ of OTE

Required Application Questions:

1. Tell us about your proudest achievement in generating new business completely from scratch.
2. What is your expected salary range?
3. In your last sales position, roughly what percentage of your qualified meetings came from your own prospecting versus inbound leads?

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