Job Description

Digital Marketing & Social Media Specialist 

Full Time, On-Site in Carmel, CA

Carmel Realty Company is seeking a creative and results-driven Digital Marketing & Social Media Specialist to support our luxury brand presence across all digital platforms. This role is responsible for managing and executing digital marketing initiatives across social media, email, website, and other online platforms to strengthen brand presence. This role plays a key part in elevating and protecting our luxury brand while supporting our agents and listings through thoughtful, strategic marketing execution. 

Since 1913, Carmel Realty Company has been a locally owned family business, located in downtown Carmel and has enjoyed an impeccable reputation as the premier luxury brokerage and property management company on the Monterey Peninsula. We have consistently won awards for Best Place to Work, Best Real Estate Company and Best Property Management Company. Carmel Realty and its sister brand, Monterey Coast Realty, are now the largest independent real estate company on the Monterey Peninsula.

Duties and Responsibilities (Including but Not Limited To):

• Plan and execute all digital marketing, including email, social media and display advertising campaigns
• Manage website content updates and optimize for SEO
• Lead paid media activity across Google Ads, Meta, LinkedIn, etc.
• Plan and manage content across all social media platforms, ensuring consistency with Carmel Realty Company’s brand voice and visual standards
• Collaborate with the design team, schedule, and publish high-impact social media content (LinkedIn, Instagram, Facebook, YouTube) showcasing luxury real estate listings and relevant local content
• Track key metrics (social engagement, lead generation, website traffic) and deliver monthly performance reports
• Support campaign development and execution through team collaboration and ideation
• Research and implement new marketing trends, identify and test new digital channels and tools
• Maintain unified brand voice and messaging across all digital platforms

Position Requirements:

• Proven 2-3 years experience in digital marketing with a strong understanding of SEO best practices, social media marketing strategies, and multichannel marketing approaches
• Demonstrated ability in managing campaigns across various platforms including Google Ads (formerly AdWords) and Facebook Advertising
• Experience utilizing marketing automation tools such as HubSpot or Mailchimp for email campaigns and lead nurturing processes
• Strong analytical skills with proficiency in Google Analytics or similar tools to interpret data trends and optimize campaign performance
• Excellent research skills coupled with copywriting expertise to craft compelling messaging tailored to target audiences
• Knowledge of HTML coding basics to customize web content is a plus
• Experience crafting custom email campaigns and knowledge of best practices in email marketing

Job Tags

Similar Jobs