Job Description

This senior-level Sales & Marketing Manager role will lead the growth strategy of this dental software company by combining hands-on sales execution, marketing leadership, and business development. You’ll oversee both functions, manage a small team, and report directly to executive leadership. If you have a deep network in the dental industry and a proven track record of building high-performing teams, this is your opportunity to take charge.

PRIMARY RESPONSIBILITIES

Sales & Business Development

• Own and execute all aspects of the sales strategy.
• Grow relationships with DSOs, group practices, and industry partners.
• Deliver product demos and proposals and close deals.
• Attend trade shows, conferences, and networking events.
• Build a referral network to expand market reach and increase the customer base.
• Track and report key performance indicators (KPIs) and sales pipeline metrics.

Marketing Leadership

• Build the marketing function from the ground up.
• Enhance the brand through targeted digital campaigns, strategic events, and effective sponsorships.
• Oversee content creation for web, email, print, and social media.
• Manage the budget and evaluate ROI.
• Identify opportunities to promote the company and platform via CE events and lectures.

Team Management

• Lead and mentor sales and marketing team members.
• Set goals, coach performance, and support career development.

REQUIREMENTS

EDUCATION & TRAINING

• While a university degree in Marketing or Business Administration is preferred, practical experience is valued.

WORK EXPERIENCE & ACCOMPLISHMENTS

• Over 5 years of experience in dental sales, with a strong network within the industry.
• 3+ years in a management role in sales and/or marketing.
• Experience working with DSOs and group dental practices.
• Demonstrated success in building and leading sales and marketing teams.
• Familiarity with dental tech and SaaS solutions will flatten the learning curve.

SKILLS & COMPETENCIES

Leadership & Communication

• Strong communicator who leads by example.
• Able to rally and inspire teams.

Customer-Centric Focus

• Builds trust and aligns solutions with client needs.

Strategic Thinking & Execution

• Can think big and execute small details.

Adaptability & Innovation

• Thrives in a fast-paced, evolving environment.
• Bring creative solutions to complex problems.

BENEFITS

• Competitive base salary plus performance incentives.
• Hybrid work model based in Oakville.
• Supportive company culture.

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