The Brand Specialist – Advertising is responsible for leading and assisting the development of integrated marketing communication (IMC) with key focus to paid media strategy and planning for projects across brand marketing (Always-on Brand Advertisement, Occasion Marketing, New Product Launches, and Brand Events).
This job consists of 1) analyzing consumer & media data and translating into actionable implications.2) develop efficient and effective touchpoints strategy,3) effective management and lead of projects, including media quality control and performance tracking and 4) effective creative local adaptation. In order to bring IMC to life, this position will require cross-functional collaboration and influence, such as other marketing network, Off- & On-Premise team, Finance, HQ counterpart stakeholders, and also agency partners.
All the responsibilities we'll trust you with:
Analysis of consumer insights and media habits, and translating it to actionable strategy and execution.
Curiosity and proactive mindset to discover opportunity in media trend and/or consumer media consumption behavior where Red Bull brand can further strengthen its brand equity towards consumer.
Objective driven touchpoint and paid media planning, with efficiency and effectiveness, including bring to life the campaign concept/idea through appropriate consumer journey, identifying clear role for paid, earned, managed, and owned.
Proactive touchpoint and media ideation (online & offline) that creates deep engagement and/or create WOW brand moments for consumers.
Effective management of assigned projects, from business strategy & objective setting, agency briefing, project timeline management, to final execution.
Cross-functional collaboration with Red Bull Japan internal functions (Marketing functions, Off- & On-Premise team, Finance), headquarter counterparts, and also agency partners.
Dedicated effort to achieve & maximize paid media performance (esp. TV, OOH and Online Ad) against measurable objective, including post-execution review and implications for future projects.
Management of communication platforms e.g. LINE official account as a part of paid media planning.
Lead the local adaptation of HQ-developed creative to maximize relevance and effectiveness for Japanese consumers.
EXPERIENCE
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